Interaction Design, UX Research, UX Strategy, Voice-UI Design

Objective

NPR partnered with Amazon to develop an extension of the Hourly Newscast for delivery to multimodal voice-primary devices. NPR wanted a visual experience that differentiated its brand from TV’s “talking head” news yet provided an authentic extension of its audio-first traditional newscast.

Planning & Discovery

NPR assembled a cross-divisional team including members from several editorial desks, digital product development, distribution, digital production, and sponsorship teams. I led the discovery and documentation efforts to understand the production workflow undergoing a process automation upgrade to enable editorial to produce this new form of content.

User Research

With user testing and feedback gathered from NPR’s user community, I uncovered insights into user behaviors and motivations. I then created a set of assumptions to check in subsequent testing. User testing also informed the organization about user reception of this new type of product.

UX Strategy & Vision

I created wireframes and prototypes to share the vision, design principles and strategy. I evangelized user goals and balanced them with business goals to aid decision making.

Interaction Design

I created a new design framework and patterns for the various and evolving family of multimodal devices. My focus was on informing the user while providing meaningful visual context. I also produced the early wireframes and concepts that informed the final designs.

Planning & Scope Definition

My research helped prioritize and negotiate features for launch and beyond.

NPR Visual Newscast
NPR Visual Newscast
NPR Visual Newscast
NPR Visual Newscast
NPR Visual Newscast
NPR Visual Newscast
NPR Visual Newscast
NPR Visual Newscast
NPR Visual Newscast - early concept
NPR Visual Newscast – early concept

Launched October 2018

In 2019, The NPR Visual Newscast received a Webby Award