Interaction Design, Visual Design, UX Research
NPR partnered with Amazon to bring the personalized NPR One multiplatform experience to the Fire TV media platform. The goal was to deliver a minimum viable product news and podcasting tool to a space that was lacking in long-form listening.
With user testing and feedback gathered from NPR’s user community, I uncovered insights into user behaviors and motivations. I then created a set of assumptions to check in subsequent testing. User testing also informed the organization about the features that users would find most useful on the Fire TV platform.
UX Strategy & Vision
I created wireframes, process flows, and app maps to share the vision, design principles and strategy. I evangelized user goals and balanced them with business goals to aid decision making.
My focus was on allowing multiple pathways to the podcast discovery and the features users told us were most valuable. Users can discover podcasts by browsing the “Recommended” section of the Explore view.
NPR One for Fire TV launched in November 2018