Interaction Design, UX Research, Business Analysis
Objective
Marriott wanted a redesign of the Marriott Rewards landing page to educate guests about a wide range of reward types and boost reward redemption.
Product Research
Through competitive analysis, I discovered and targeted features that offer the most value to the organization.
UX Strategy & Vision
I created wireframes and prototypes to share the vision, design principles and strategy. I evangelized user goals and balanced them with business goals to drive decision making.
The Marriott Rewards landing page relaunched in 2009.