Interaction Design, UX Research, Business Analysis

Objective

Marriott wanted a redesign of the Marriott Rewards landing page to educate guests about a wide range of reward types and boost reward redemption.

Product Research

Through competitive analysis, I discovered and targeted features that offer the most value to the organization.

UX Strategy & Vision

I created wireframes and prototypes to share the vision, design principles and strategy. I evangelized user goals and balanced them with business goals to drive decision making.

The Marriott Rewards landing page relaunched in 2009.

http://www.marriott.com/rewards/rewards-program.mi