Interaction Design, UX Research, Business Analysis

Objective

Marriott sought to relaunch its worldwide vacation and travel deal package subsite to compete with growing rivals and promote travel partnerships.

User Research

Through user testing, I uncovered insights into user behaviors and motivations.

Product Research

Through competitive analysis, I discovered and targeted features that offer the most value to the organization.

UX Strategy & Vision

I created wireframes and prototypes to share the vision, design principles and strategy. I evangelized user goals and balanced them with business goals to drive decision making.

Vacations by Marriott destinations page

Vacations by Marriott destinations page

Vacations by Marriott deal detail

Vacations by Marriott deal detail

http://www.vacationsbymarriott.com/