Interaction Design, UX Research, Business Analysis
Marriott sought to relaunch its worldwide vacation and travel deal package subsite to compete with growing rivals and promote travel partnerships.
Through user testing, I uncovered insights into user behaviors and motivations.
Through competitive analysis, I discovered and targeted features that offer the most value to the organization.
UX Strategy & Vision
I created wireframes and prototypes to share the vision, design principles and strategy. I evangelized user goals and balanced them with business goals to drive decision making.