Interaction Design, UX Research, Business Analysis
Objective
Marriott sought to relaunch its worldwide vacation and travel deal package subsite to compete with growing rivals and promote travel partnerships.
User Research
Through user testing, I uncovered insights into user behaviors and motivations.
Product Research
Through competitive analysis, I discovered and targeted features that offer the most value to the organization.
UX Strategy & Vision
I created wireframes and prototypes to share the vision, design principles and strategy. I evangelized user goals and balanced them with business goals to drive decision making.
