Interaction Design, UX Research
NPR wanted to appeal to a new generation of listeners by creating a digitally native listening platform with all the serendipity and simplicity of radio.
Through focus groups, user testing and user community feedback, I uncovered insights into user behaviors and motivations.
UX Strategy & Vision
I created wireframes and prototypes to share the vision, design principles and strategy. I evangelized user goals and balanced them with business goals to drive decision making.
Planning & Scope Definition
My research help prioritize and negotiate features for launch and beyond.
Launched July 2014.
NPR One received a Google Material Design award for Platform Adaptiveness in 2017: