Interaction Design, UX Research

Objective

NPR wanted to appeal to a new generation of listeners by creating a digitally native listening platform with all the serendipity and simplicity of radio.

User Research

Through focus groups, user testing and user community feedback, I uncovered insights into user behaviors and motivations.

UX Strategy & Vision

I created wireframes and prototypes to share the vision, design principles and strategy. I evangelized user goals and balanced them with business goals to drive decision making.

Planning & Scope Definition

My research help prioritize and negotiate features for launch and beyond.

Launched July 2014.

• http://www.npr.org/about/products/npr-one/

• http://www.npr.org/blogs/thisisnpr/2014/07/28/336054300/npr-one-now-available-at-your-preferred-app-store

• https://design.google/library/material-design-awards-2017/

• https://www.npr.org/sections/npr-extra/2017/09/20/552408843/npr-one-2017-material-design-award