Interaction Design, UX Research

Objective

NPR wanted to appeal to a new generation of listeners by creating a digitally native listening platform with all the serendipity and simplicity of radio.

User Research

Through focus groups, user testing and user community feedback, I uncovered insights into user behaviors and motivations.

UX Strategy & Vision

I created wireframes and prototypes to share the vision, design principles and strategy. I evangelized user goals and balanced them with business goals to drive decision making.

Planning & Scope Definition

My research help prioritize and negotiate features for launch and beyond.

NPR One (2014)

NPR One (2014)

Launched July 2014.