NPR Podcast Directory

Interaction Design, UX Research


NPR wanted to update its Podcast Directory to support a nationwide marketing push, take advantage of SEO credibility, and broaden brand reach for NPR and affiliate podcasts.

User Research

Via focus group interviews, I uncovered insights into user behaviors and motivations. The team also interviewed podcast producers, and gained a better understanding of deadlines, schedules, and processes.

UX Strategy & Vision

I created wireframes and prototypes to share the vision, design principles and strategy. I evangelized user goals and balanced them with business goals to drive decision making.

Usability Testing

I tested assumptions with users, and used my findings to influence product direction.

NPR Podcast Directory secondary page
NPR Podcast Directory secondary page

Launched 1/2015