Interaction Design, UX Research

Objective

NPR wanted to update its Podcast Directory to support a nationwide marketing push, take advantage of SEO credibility, and broaden brand reach for NPR and affiliate podcasts.

User Research

Via focus group interviews, I uncovered insights into user behaviors and motivations. The team also interviewed podcast producers, and gained a better understanding of deadlines, schedules, and processes.

UX Strategy & Vision

I created wireframes and prototypes to share the vision, design principles and strategy. I evangelized user goals and balanced them with business goals to drive decision making.

Usability Testing

I tested assumptions with users, and used my findings to influence product direction.

NPR Podcast Directory secondary page

NPR Podcast Directory secondary page

NPR Podcast Directory secondary page

NPR Podcast Directory secondary page

Launched 1/2015

http://npr.org/podcasts/

http://www.npr.org/sections/npr-extra/2015/01/26/379428852/npr-launches-a-new-podcast-directory